In 2024, with the rise of AI-generated search results, many websites are experiencing a sharp decline in organic traffic. In response to this trend, Austrian startup Otterly has developed a tool focused on AI Search Visibility Optimization to help businesses and advertising agencies enhance their presence in generative search results. With Google launching AI Overviews in May, search engine users can...

In a recent round of financing, Silicon Valley startup Perplexity reached a valuation of $9 billion, tripling its previous valuation. The funding amount was $500 million, marking Perplexity's rapid development in the artificial intelligence search engine sector and strong investor interest. Established in 2020, the company focuses on developing AI-based search engines aimed at enhancing user search experiences. Its technology enables users to obtain information more efficiently, especially in

At the 2024 Volcano Engine FORCE Power Conference in Winter, ByteDance also launched the Global AI Search on Volcano Engine. This service integrates contextual search recommendations, enterprise private domain information integration, and connected Q&A services, closely aligning enterprise information, business needs, and user demands to help businesses achieve more precise recommendations and broader information discovery.

Shanghai Mita Network Technology Co., Ltd. recently announced significant enhancements to its AI Mita academic search functionality, with data volume increasing sevenfold. This update upgrades the indexing from abstracts to full texts, covering tens of millions of Open Access papers, including approximately 40% of SCI papers and top journal articles from 'Nature', 'Science', and more. This upgrade allows users to comprehensively search and access academic resources, improving research and learning efficiency.

The Sogou Input Method version 12.0 has recently undergone a smart upgrade, introducing a series of new features. The key highlights of this update include AI search, AI quick check, AI companion, magic gestures, and a brand-new visual design. In terms of AI search, version 12.0 of the Sogou Input Method, in collaboration with Tencent's Hunyuan Large Model, enables a feature that allows users to search while typing. Users can quickly obtain search results by simply clicking the magnifying glass icon, significantly improving search efficiency. Additionally, PC users can swiftly gather information through the 'equal sign for word selection' feature, enhancing productivity.

On November 21, at the 2024 World Internet Conference in Wuzhen, Zhou Yuan, founder, chairman, and CEO of Zhihu, shared his views on the changes brought by AI search. He believes that AI search is currently still in its early stages, and both domestically and globally, its user coverage and application scenarios need further expansion and improvement. Zhou pointed out that the industry often compares AI search with traditional search, yet traditional search has already addressed a wide range of mature problems.

Zhou Hongyi, the founder of 360, recently announced that the company plans to launch a brand new search product this month, which will further expand 360's footprint in the field of artificial intelligence applications. Zhou pointed out that 360 AI Search, as one of the largest native AI applications in China, has proven that search is a direct and simple way for users to access and use AI technology. Based on this successful experience, the 360 team is committed to innovating on the existing foundation to create a more accessible and user-friendly AI tool.

The AI Q&A platform Perplexity recently announced the official launch of its shopping feature, allowing users to shop directly through the platform and enjoy the convenience of one-click checkout and AI product recommendations. This new feature aims to enhance the online shopping experience by optimizing its search interface, helping users easily find the products they need. Perplexity's shopping feature is connected with multiple e-commerce platforms, including Shopify. When users perform product searches, Perplexity automatically aggregates and analyzes data from these sources.

Recently, Xbox announced that its new AI-enhanced search feature has begun rolling out. The introduction of this feature will greatly enhance the experience for players searching for games. Xbox's AI-driven search allows players to find games by simply describing them with keywords. For example, players can input 'FPS games with zombies' or 'cozy farming games with fishing,' and the system will recommend relevant games based on those descriptions. This intelligent search not only helps players find their desired games, but also

AI search engine Perplexity officially launched its advertising program in the US market this week, creating a new model for search advertising. This highly anticipated AI company has successfully attracted several advertising giants, including Indeed, Whole Foods, Universal McCann, and PMG. Unlike traditional search advertising, Perplexity has innovated an advertising format that integrates into the AI interaction process. Advertisers can naturally incorporate questions in relevant contexts, such as how to use Indeed to optimize job search strategies.

Shanghai Mita Network Technology Co., Ltd. recently announced that its AI-driven search platform—Mita AI Search—has been updated and now features a new topic functionality, allowing users to upload materials to the knowledge base and customize data sources for personal or professional fields. Users can create a personalized search environment tailored to their needs through Mita AI Search, enhancing search efficiency and relevance.

As the U.S. elections approach, AI search engines are facing significant challenges. At this critical moment, major tech companies are striving to provide accurate and reliable information to address concerns about misinformation and the 'hallucinations' generated by AI content. In this competition, Perplexity AI has caught attention with its new AI Election Center. This platform offers real-time updates, incorporating data from the Associated Press and collaborating with the nonprofit voter guidance site Democracy Works.